I know…i know…i’m not the first to post this up, but this campaign is simply too good. I got to have this up on my blog. So here goes. An incredible amount of work was produced for Bing with the Jay-Z campaign.
Bing launched in 2009 into a market dominated by Google. Bing needed to increase usage and position itself as a modern choice. A younger target is key to growing Bing’s market share but how are they going spread the word?

Case study video below: