Joey Ruiter is a designer. As people are bound to do sometimes, Joey’s designs can wander into the artistic, where form takes precedence over function in sometimes elaborate efforts at crafting a message or a vision. What he’s done with this project, called Moto Undone, is to strip down what makes a motorcycle to its bare essentials.

In his own words:
[We wanted to] re-set the definition of a motorbike by stripping away historical attributes that make them so great. It’s hard to image a motorcycle without fancy paint, overpowered motors, exposed mechanical genius, and sweet exhaust tones. Moto Undone is pure generic transportation and by motorbike category definition it isn’t very cool. The motorbike references are small and when someone is riding, they are all you see. The bike almost disappears. The rider just floats along the streets silently.

Silently because the motorcycle is powered by a 1000w 48v electric hub motor. Moto Undone has a range of 90 miles or about 3 hours. All gauges and riding information, like speed and gps, is displayed through a smart phone.

Sadly the motorcycle doesn’t appear to be for sale. It was on display at the Gran Rapids Art Museum recently. Would you want to buy it, though? Doesn’t look all that comfortable…

By David Ponce